Institutional context

How you may ask is how am I going to distributed my magazine now ive been thinking that the best way is to got to a big distributing company  like Bauer as they have distributed lots of music magazine which are very successful today and allow them to distribute my magazine to all the supermarkets to get my magazine to its maximum target audience instead of me trying to sell the market my magazine myself. I could make it free to download like a game magazine that I get every mouth sent to my email and all i had to do was subscribe to the web-sight which was free of charge

http://www.gamerzines.com/ web-sight for free online magazine which you can have an online addition or an interactive PDFs

Here are some comments from my questionnaire about having a digital copy of a magazine.

• magazine form because then you have a physical copy and they are alot easier plus you can just read and then disguard instead of having to delete it from a device

• I think I'd prefer to read it on an iPhone/iPad or whatever, as it's less fuss, I don't have to carry anything around, I have it on my phone and it won't get damaged, I get new issues automatically, I don't have to leave my house as I can simply download it at the touch of a button

• Digital Copy - As it's easier to carry around then a magazine (use phone).

• iPhone, easier and cheaper to access

• On a magazine because it will be easier to use because its just there but for phone u have to be worried about 
• connection and u might not see everything but a magazine u will have it with you.

• Magazine form because I personally prefer the feeling of reading a physical publication

• Magazine form, because a hard copy is so good, the feel of one in between your hands, it is so amazing.

• Magazine, because I like physical media

• magazine form - I like to be able to hold it and turn the pages. Also being able to gather the posters without the need for either downloads or printing is good.

• a nice internet page would work :D

• no cause thats stuff is usless if i have no internet

• I'd like to read a digital copy of a magazine, it'd be more comfortable and more ecology.

• paper copy, I like to feel of magazine and also it enables you to cut out things from it

• Physical Magazine. If I wanted it on my Phone I could easily find the info for free. Physical Media is good for Journeys.

• Magazine form because you can keep it and actually feel it and treasure it.

• A magazine type magazine. It's so much more accessible and easier to get.

I can see the benefit from doing this but I don't think  they have a big enough audience to market this as a paid magazine as I only really found out about this magazine by chance. and most people don't like having a digital copy but want a physical copy. 

However if I do go with the big company to distribute my magazine I will have to have them look at the content of magazine and see if they want to take the risk with the pop theme even though there isn't a market for that theme of music. They may make me work with the conventions or not take my magazine until I can show them that I have an audience that want my magazine so I could use the idea of the free magazine for subscribers to get an audience then when i have the demand for the magazine I can get the suppler to supply the demand.