magazine research (social grading and demographics)

To see what popular magazine target audience was like I decided to do some research. Here what I found.

This is called the social grading table and from this I can use this to help me find my target market and see what I can advertise to them. For example my magazine will be based for the target audience of C1/C2 as my target audience are teenagers and college students so this audience stereotypically don't have money. Which is why my magazine price is £3.99. 

I decided to go onto Baue media magazine to look at the statistics of magazine sales on popular music magazines. 

 NME again is male ornate with 24 % being 15-21 year old. this shows that this magazine  is more aimed at a older audience which shows through the artist they use in there magazine. 

Kerrang is male ornate with 56.1% of its readers being 15-21 year olds which is were my target audience ages is around. 










Q is also male dominate with 35.5%  of readers being 15-21 year olds.





From seeing this I see that most of the music magazine that are out in the media today are more aimed at the male audience which is why I want to make a magazine which is aimed for the female audience as there is a gap in the market for it.