Development of ideas for a radio advert script.

Development of ideas for a radio advert script.




Now instead of just talking directly to the audience we could have some scenarios which might help promote the magazine such as.

• alien from outer space

alien ''greeting earthlins I have come to see what I can do in this area could you suggest anything interesting.
person ''well have you checked out the Durham magazine, the regional magazine which shows you what's been happening in the hustle and bustle in Durham every month. with this guild you can find lots of interesting things to do''

• conversation between friends.

person 1 ''hay fancy hanging out this weekend at this new café?''
person 2 ''how do you find out about these new places all the time''
person 1 ''well you see I get the Durham magazine, which is a local magazine which keeps me in the loop of all the hustle and bustle that happens every month, here maybe you should give it a look''
person 2 ''oh wow I didn't know that was opening, where do you find this?''
person 1 '' at exclusive retailers and venues''




Now these ideas are good but they might be a little bit childish for my target age group being aimed at upper middleclass females.

radio adverisement anaysis 2

Looking more closely into radio adds for magazine I found this one from the ''Local Biz Magazine'' which from the add Is a Durham region magazine which has listing about all the events that happen in Durham.


http://thelocalbizmagazine.ca/


The add length for a radio add is around 40-60 seconds which is something I need to consider when making my radio add to fit in with conventions of radio adds.

• The add uses emotive language like rich, hot which really sell this magazine and the content of Durham being the go to place to go for a family day out.

• Uses upbeat music along with a friendly and happy voice really makes you want to find out more about the magazine as it construct an idea of Durham.  

Final development of my article

Final development of my article

 With my article, As I made the different colour codes in the content page I had to add the page tabs in the top of the page this being under the ''hot topic'' section. 


I made the image of the shoes smaller and made a border around it to allow the text to wrap around the image a bit better. 

I also made the lines less thicker and made the two middle lines smaller so that there was less of a box feel  to the article page. 

In the pull quote that I have I made all the text centre so that it looked neater in the shape. 

Final development of my Content page

For my final development of my content page for my regional magazine I have included boxes around my heading this not only makes them stand out but also when you turn to the page under each section at the top of page should be a little box with a different colour which indicates the different section. 




I also changed the email address to make it more uniformed with the product of the durham magazine. also with the bottom of the page got rid of the extra lines so; which makes it less box like. 

 Played around with the colours on the colour schemes looking for a colour which wasn't so bold and in your face. I found that using the pastel colours really worked well but also it would appeal to my target audience as its quite girly. 




made all the lines less thicker to help make the feel of the page looking like a box less. 

In the end I went with he blue/grey colour background as it allowed all the text to stand out on the page. 

First drafts of my regional magazine radio adds

• Duration: 10- (a bit to short for a radio add as the convention for a normal add is around 40-60 seconds.)

Now with this add its straight to the point and doesn’t really engage with the audience that well but as a good point it dose tell the listener the important information. 

As the guy I got to read the script read the scrip way to fast so that its a bit hard to understand. 

• Duration: 19 sec

This is like the first add I did however the guy reading the scrip read the scrip a bit slower which did make the duration time slightly longer. 

• Duration: 31 secs 

 Out of the ones I've done personally I think that this is the script which works best out of the three I've done. 

 With this add it has a nice balance between engaging the audience to telling them all the relevant information. 

The guy also in this one that I liked was that with the script he put some emphasis to some of the words so that it sounded more like someone selling something to someone who just reading something. 

The only problem is that the person that I got to read out the scrip read the script really fast so when I get the final version I will find someone who reads the scripts slower.  

For my final radio add I’m going to have a female read the script out as this will help with the idea that the magazine is aimed at a female audience. I'm also going to have the actor act enthusiastic when she reads out the scrip to really sell the magazine. I’m also going to edit the voice file and put some background music which fits in with the add and is recognized for the Durham area.

Radio scripts

Some ideas for my radio scripts

Want to keep up to date with all the hustle and bustle that happen in Durham. Then you should buy the ‘’Durham Magazine’’ the monthly magazine that keeps you up to date. So you don’t miss a thing. Free to pick up at exclusive retailers near you.

Keep missing important events that happen in the local area. Then you should buy the Durham Magazine the monthly magazine that keeps you up to date with all the hustle and bustle that happens in Durham. So that you don’t miss a thing so pick up a free copy at exclusive retailers every mouth and sit back and relax as you read up on what’s happened this month.

Hay guys, what’s going on, I know, you know we know we want all the hustle and bustle of Durham, right? Well check this out; we got our hands on the latest copy of the Durham Magazine. That’s right we have it here and we are loving it. For everyone listening this magazine is crazy packed with everything from art, cinema, and food to theatre for people of all ages. Don’t forget to grab a copy soon at exclusive retailers for free every month.

Hey guys, what’s going on? I know, you know we know all the hustle and bustle of Durham, right? Well check this out; we've got latest copy of Durham Magazine. That’s right we have it here and we are loving it. For all you wanting to keep in the loop this magazine is packed with everything great from art, cinema, food, shopping and theatre. Don’t forget to grab your free indispensable copy soon at exclusive retailers and venues.