Front Page
When looking at this magazine the first thing you see is the bold main image which gives you an idea of who this magazine is aimed at which judging from the image is around the age range of 20+. There not a lot of on the front page and the articles it has as headlines story also indicate the target audience as someone who has spare time and tastes for art and music so we can safely say this is aimed towards the higher working, middle class people.
With the help of the page furniture at the bottom let of the cover ''supported by arts council england'' and then the page furniture at the top left ''the journal'' again hinting at its older audience again, with people who would read the journal newspaper.
We can tell this is a regional magazine with the headline story ''berthing on Tyneside'' so we can assume that this magazine was given out around the tyneside area. something I will have to consider in my magazine when I made my headline story to make sure it linked to Durham.
The colours work really well together with the grey background and the white text as the white text really stands out on the grey background. It also makes the magazine look more masculine so it appeals more to men then it would to a women. This hint at the content within the magazine as we expect from the cover that its going to be about what real men should ware and listen to. You can even linked this to the title of the magazine being ''Culture'' link that with the image of the man that positioned in front of the title showing his dominance that you can say this magazine has masculine values at heart.
2nd Page
Here we see a series of adverts that must be happening in the local area again highlighting and bringing to the reader attention that this is a regional magazine. Also this advert is for something that happening in Tyneside cinema which also is relevant to the target audience of this magazine.
When I make my magazine I will have to also see what going on in the local area and find something which links in with the interest of my target audience.
3rd Page
Here we have the page neatly separated in two with one half a little letter/ opening to the magazine from the editor which with this magazine is ''David Whetstone'' With a little quote and an image of the man himself giving a personal touch to the magazine.
On the other half we have the contents of some of the articles in the magazine. with link to the cover stories on one side and inside stories to the right of it. Now what I found interesting is that there are two pictures with page number on them but no article title which in some ways peak my interest as I didn't know what the article was about other than what I could gather from the image. this I though was an interesting ways to get the reader flicking through the magazine as they will see this and also like me want to know whats the article is about.
The colours used are basic and follows through from the front page still using the blacks on whites but also adding in some red to main the main headers stand out above the rest. Its easy to read and not to hard on the eyes which works well as an opening page for the magazine.
4th Page
This page is just a continued content page just with more adds and a little section about the team and a thank you to the people who supported the magazine.
Overall looking though the magazine there a bit of everything in this magazine that is related to tyneside and the events that are happening in the local area which is something I would like to recreate in my magazine. With the articles in the magazine there not really a lot to them there quite short but to the point with really good images anchored to the text.
As seen with this article about ''The Cuckoos reviewed'' we have an image of them on the top the main headline in the middle and then 3 columns of text under. on the side we have the page furniture of the magazine title, page number and the date.
I emailed the editor of the magazine asking some questions regarding there magazine and here is the reply I got:
Hi Siobhan,
Here are a few answers....
1) Culture magazine is distributed by ncjMedia (part of Trinity Mirror which publishes the Daily Mirror, Sunday Mirror and a lot of regional newspapers). It comes out free with The Journal once a month and is then distributed to arts venues in the North East.
2) The target audience is anyone who likes to read about music, theatre, art, food and events happening in the area. It has a useful listings section. The magazine is also available online - in magazine format - shortly after its print publication and can be found on www.thejournal.co.uk where some of the stories are also published separately.
3) The magazine is designed to appeal to readers of The Journal but ahead of publication we put word out via social media to whip up some demand.
4) The magazine is free because its cost are covered by advertising - and also by a partner system. Arts organisations can pay a one-off sum, up to £10,000, to have adverts or editorial in the magazine for the full year. There are various packages available.
5) Our audience seems to appreciate the listings service but I think they like the magazine because there isn't really anything else like it. It is not a lifestyle magazine or a chat magazine - just a serious look at what's happening culturally around the region.
Hope this helps. Best of luck with your studies,
Dave Whetstone,
Editor,
Cultu
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