Living (Durham, Tees Valley and North Yorkshire) regional magazine analysis

Living (Durham, Tees Valley and North Yorkshire) regional magazine analysis

Front Page

With the front page with have a bold image which gives an idea of what is to be in the magazine and who might our target audience might be. from looking at the front cover and the articles shown on the cover we can say that the magazine target audience is aimed at women in the upper middle class with a little more disposable income. The title of the magazine ''Living'' the people who would read this type of magazine are aspirational readers who will read this and try to aspire to what's in the magazine.

The use of the words ''My North'' makes it personal to the reader as they will relate to the what's in the magazine to where they live.

The fact that it advertises a competition for a ''5 star retreat'' again shows the target audience for the magazine and that they have expensive tastes.

The slogan in the top left corner works really well with setting the magazine regional identity as it gives an idea of what areas will be covered in this magazine.

2nd Page

Here is an advert for a local school in the area giving information about an open day that is taking place there. This shows that the regional area must take pride in the local education in the area.

3rd Page

The content page is on this page and its quite simple as its just a list of what's in the magazine and around the edges as images that are related to what's inside. however they don't have page number on or article names so they could just be there to fill out the page. At the bottom of the page we have a list of people who worked on the magazine. something I might have to include when I do my magazine.

4th Page

Onto the first article of the magazine which Is about fashion which is defiantly for the upper middle class as its on about a fur jacket for £65.

The article not that long and it is over two pages but the amount of writing on the article is not a lot as there is more images on page then there is writing.

I emailed the editor of the magazine some questions regarding the magazine and this is the email I got back:

Dear Siobhan,

Living magazines circulate to a carefully researched and selected audience within the Durham, Tees Valley and Yorkshire area. Through detailed profiling using lifestyle research we identify our ideal distribution areas and importantly for advertisers these groups have disposable incomes.

Distribution network – 15,000 copies of each area’s edition are distributed through key outlets such as hair salons, spas, hotels, restaurants, high-end boutiques and supermarkets.

Target audience: affluent, female, ABC 1

North East and Yorkshire edition covers Newcastle down to Harrogate and Guisborough in the East to Kirkby Stephen in the West. We have two other editions – York and Bradford.

No cover price as most of the outlets we use have no means of taking money. It simplifies the process. Production costs are paid for by a proportion of the advertising revenue. We don’t really need to market it it as it is free. We just need to make sure it is visible at the point of pick-up.

No doubt our audience like the fact that it is free. Also the wide range of interesting local features we run each month.

Hope this helps.

Regards

Jenny

Jenny Needham | Features Editor