ETC north east regional magazine analysis

ETC north east regional magazine analysis



Front Page

Really bold image of a lady on the front warring what looks like some expensive jewellery really gives of an idea at who this magazine is aimed at. people from the upper middle class. You can apply Stuart hall theory about preferred reading into this. with people who read this being more aspiring to what's in the magazine and not questioning what they see but seeing it as a normal thing to have in there lives.

At the bottom of the page there is some page furniture which highlight what articles are going to be in the magazine without giving away what the different articles are. which is something I would like to include in my magazine that I make.

As the main images has a lady warring a lot of jewellery there are some archeage articles which relate to jewellery which set the aim of the magazine are more tailored to the female audience rather than the males.  ''win £500 worth of fabulous jewellery....jewels rock dazzling diamonds and glittering gems''



2nd Page

We have an advert on getting your dream home which again fits in with the aspiration reader with the word ''dream''

3rd Page

Here we have the content page with the letter from the editor on the left hand side by Georga Spottiswood. I like the idea that they have a smaller version of the front cover in the content page as its a very easy visual aid for readers trying to find articles that are on the front page. in the top corner there is the logo of the magazine which is also at the bottom corner too.

4th Page

On the 4th page is a picture of a big manor house which then leads onto an article on the next page but even then the article is only half a page and there are a lot of page furniture and page indents to fill the page.


I emailed the editor of the magazine asking some question regarding the magazine here is the reply I got:  Hi Siobhan, We're apart of Johnston Press, which is a publishing group, so our drivers who deliver the newspapers also distribute our magazines. We print 12,000 copies and they are distributed throughout places in the North East, as well as delivered directly in AB1 household areas. Our target audience are ladies who lunch, to people who enjoy the finer things in life. We have various marketing strategies, could you be more specific? Our magazine is free because our costs are cover via advertising. Our target audience love everything from the design, our features to our fabulous competitions.

Best wishes,Sarah Jayne Hi Siobhan, No worries, well we have a huge online following, which helps us promote ourselves. The newspapers promote us, especially when we do events. Other than that our advertisers and people who are featured in it in each edition help to promote it. We have a strong connection with our readers, some even pay to subscribe to the magazine. Our main aim is to make sure we're always in our audience's eye, so we make sure every single magazine is distributed.Speak soon,Sarah Jayne